Presentation of jewellery collection Tverskaya, 5 created by Dzhanelli Jewellery House together with Oleg Menshikov

The presentation of the new jewellery collection Tverskaya, 5 took place in Vesna Mall in Novy Arbat on November, 20^th. This collection was created by Dzhanelli Jewellery House together with Oleg Menshikov and dedicated to the 90^th Anniversary of the Maria Yermolova Theatre.

People’s Artist of Russia Oleg Menshikov and Designer Diana Dzhanelli welcomed the guests of this chamber event in person. The artists of the Maria Yermolova Theatre were among the first to celebrate jewellery. It was People’s Artists of Russia Aleksandra Nazarova and Natalia Arkhangelskaya, Honoured Artists of Russia Tatiana Rudina, Yevgeniya Uralova, Svetlana Golovina, Olga Selezneva, young artists Aleksandr Petrov, Ilya Malanin, Aleksandr Kudin, Egor Kharlamov, Anton Kolesnikov and Yaroslav Ros’. Aleksandra Bortich, Yasmina Muratovich, Sasha Maniovich, Nadya Missbakh, Maria Zheleznyakova, Dmitry Shipilov, Lidiya Aleksandrova, Olga Yakubovitch, Daria Bashvinova etc. visited the presentation as well.

Oleg Menshikov together with Diana created the unique jewellery collection Tverskaya, 5 dedicated to the 90^th Anniversary of the Maria Yermolova Theatre.

Brooches and rings are presented in this collection. Jewellery is made of 925 silver, covered with 24 ct gold-plating, black and white rhodium and encrusted with quartz. The main accent of the jewellery are inserts covered with stoving and cold enamel.

The inspiration behind the collection was the theatre itself: stage, auditorium, dressing rooms, the New Stage design, and even concession stand. The keynote idea of the collection was the famous shade picture of Maria Yermolova painted by Serov. Its light pattern appears on the dark-red velvet curtain before every performance. Brooches and rings makes play with the theatre stuff: brooch as order, fancy brooch as eye-glass, massive rings and joky brooch with a glass of champagne and caviar sandwich. The “navigation” brooch reminds of an artists’ make-up table, the mirror in the middle is framed by the plates that help the guests how to orientate in the theatre. “Menshikov Ave” is a plate that hangs before the art director’s office.

Oleg Menshikov:

I wanted to create some unforgettable valuable gift for artists and theatre employees in this anniversary season. What can be more valuable that jewellery. What is more, nobody did anything similar before. We looked at different Russian jewelers for a long time and we found what we were looking for in Diana’s collections. We worked on drafts together, and the implementation totally felt upon the Dzhanelli Jewellery House studios. Long-standing friendly relationship connects us with the company Bosco di Ciliegi so there was no question where to sell our collection.

Diana Dzhanelli:

I feel pleased and flattered that Oleg Yevgenyevich considered me with this unusual offer. There are lots and lots of various collaborations in the fashion industry but I’ve been one of the first who was into luck to work with the theatre and create a unique collection dedicated to its 90^th anniversary. This is a unique experience. The theatre is an inspiration with no limit. For now we have fulfilled some of our ideas only, and I hope to continue our collaboration.

About the Theatre

The Maria Yermolova Theatre under the direction of the People’s Artist of Russia Oleg Menshikov is one of the oldest theatres in Moscow. Russian and foreign classics, modern dramatic art – all this is presented on the stage of the Yermolova Theatre today. The talented cast lets embody the most diverse and courageous directorial imagination.

The theatre whose history is connected with the names of great directors and actors and where the plays of the great playwriter were performance for the first time in Moscow celebrates its 90^th anniversary. The Maria Yermolova Theatre is going to host the most diverse events dedicated to the history, goings-on and people. The plans that already begun to come to life include recitals and music evenings, exhibition of young artists and famous scene designers, new printwork creating, opening night and festal gala concert. The jewellery collection was created together with Dzhanelli Jewellery House under the anniversary season events.

The collection is presented in Bosco di Ciliegi stores, in Vesna Mall in Novy Arbat, as well as in Bosco Family store in GUM.